A comprehensive course to help business owners leverage brand strategy to create a strong brand identity that translates into engaging, revenue-boosting physical spaces.
MODULE 1
Internal Brand
Strong Foundation
Find Your Purpose
Clarify Your Vision
Articulate Your Mission
Embrace Your Values
Define Desired Behaviors
This module is crafted to help you uncover and articulate your brand's purpose, clarify your vision, outline your mission, and identify the values that will guide your business.
MODULE 2
Internal Brand
Market Landscape
Create Your Customer Persona
Understand Your Customer's Need
Establish Your Position
Compare With Your Competition
Dig Into Your Differences
Understand your target customer and what they want from your brand. Compare your offer to competition and define what makes you the best choice for your customer's needs. Position your company in the market so that you can become a category of one.
Develop your brand's personality - the vocabulary and tone you'll use, the core messages you want to convey in your marketing, and the story that will compel your audience to engage with your brand. Distill it all down into a memorable tagline that sticks!
MODULE 3
External Brand
Finding Your Voice
Develop Your Brand's Personality
Decide Your Brand's Tone
Create Core Message Blocks
Record Your Brand's Narrative
Distill Into a Tagline
MODULE 4
External Brand
Create a Visual Connection
Create Core Graphics
Imagine the Physical Space
Plan for Physical Products
Consider the Digital Footprint
Learn how to curate the visual aspects of your brand so that it conveys the right vibe. Understand how to choose complementary colors, graphics, fonts, and patterns. Plan for your design to show up in real life: on products, in spaces, and on the web.
Full Course
The Why of Design™
A Blueprint to Take Your Business From Unknown to Unstoppable
1. Strong Foundations
2. Market Landscape
3. Find Your Voice
4. Create a Visual Connection
A comprehensive course designed to help architects, interior designers, and business owners leverage brand strategy and identity to create extraordinary spaces that boost engagement and drive business success.
1:1 Module Feedback Coaching
Take Your Brand Strategy to the Next Level
Enhance your learning experience in
The Why of Design™ course with personalized, 1:1 coaching sessions from Architangent’s founder. For an additional fee, you’ll receive direct feedback on each completed module, along with tailored tactics and actionable advice to reach your unique brand goals.
Coaching is conducted over Zoom in focused, 30-minute sessions per module — giving you the insights and support needed to amplify your brand strategy and create meaningful impact. Ready to take the next step? Let’s design your success together!
Company Naming Module
Craft a Name That Speaks Volumes
In this add-on module, we provide a step-by-step roadmap for new and existing businesses to create a compelling and memorable name that truly reflects the company's purpose and resonates with its audience. We'll introduce powerful AI tools for creative brainstorming, along with a proven framework for selecting a standout name that aligns with brand values, stands the test of time, and ensures market relevance.
Design Speaks.
We Listen.
Intelligent and self motivated, Brinn did an excellent job working on a very complex building with a budget over $150+ million. I am very impressed by her diligence, organization, and work ethic.
Ramon j.
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4-MODULE COURSE
$1590
$1,988 - You Save $398!
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1:1 Module Feedback Coaching
$960
$1200 $960 -You save $240
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INDIVIDUAL MODULE
$497
Each module
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Company Naming Module
$238
$297 $238 - You save $59
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