Build a
Revenue-Driving Brand
In 2025
Unlock the secrets to a powerful brand strategy that will increase your sales, attract top talent, and create loyal customers—without hiring expensive consultants.
Is Your Brand Holding You Back from the Growth You Deserve?
Without a clear brand strategy, you're leaving money on the table. Every day without a cohesive brand is a day you're missing out on revenue, customers, and market presence. Confused brands lose attention fast. Your audience is choosing competitors because your message is unclear or inconsistent. The Why of Design™ shows you how to build a brand that commands attention, captures customers, and drives real business results.
Don’t wait until your brand fades into the background—build it now.
Choose the Option That Works Best for You
We get it. Not every business has the budget or availability for our in-person workshops. Our done-for-you model, priced at $24,000, can be out of reach for many small business owners. That’s why we’ve made it easy to get the branding expertise you need at a fraction of the cost of our Done-For-You services. Check out our DIY options below and choose your own adventure!
01.
Individual Modules
Best For:
Businesses that need a laser-focused tune-up on a single existing strategy component.
Startups investigating feasibility or due diligence of their customers and competition.
$497 Each
02.
4-Module Bundle
Best for:
Businesses that want a comprehensive, rock-solid strategy and identity.
Startups, new businesses, and existing businesses looking to supercharge their growth.
$1987 $1590 - LIMITED TIME Only! Save $397
Offer expires December 31, 2024
Early Adopter Special Offers
PLUS - Grab these extras at the early-bird pricing before they’re gone!
1:1 Module feedback coaching $1200 $960 - You save $240
Company Naming Module $297 $238 - You save $59
What You'll learn in the Why of Design™
The Why of Design™ - A Blueprint to Take Your Business from Unknown to Unstoppable.
Want to know how brand strategy boosts revenue, captures customers and drives business decisions? In this four module course, we teach you how to apply The Why of Design™ framework so that you are clear on what your company does, for whom, why, and how.
Our clients have achieved 50% increase in revenue, 50% increase in membership, attraction of top talent and more! This course gives you the tools to create a roadmap that informs every facet of your business - for a FRACTION of the cost our done-for-you clients pay!
MODULE 1
Internal Brand: Strong Foundation
Teaches you how to build a strong foundation for your Internal Brand: clearly defining your purpose, vision, mission, values and even behaviors you expect from your team.
MODULE 2
Internal Brand: Market Landscape
Shows you how to identify your true competitors, how to position your business in the industry, and draws out your differentiators. You'll also dig deep into your target customer personas, understanding their core needs and fears so you can solve their problems.
MODULE 3
External Brand: Finding Your Voice
Dives into the External Brand, helping you curate the perfect verbal identity. Everything from tone, messaging, narratives and vocabulary. This is how you will sound to the world.
MODULE 4
External Brand: Create a Visual Connection
Culminates in your brand's visual identity. We show you exactly how to evaluate and select your company logo, colors, fonts and how to apply it in products, websites and physical storefronts.
This is the SAME content our done-for-you clients get in our workshops... they pay us $24,000 for this content! And we are offering it to you for just $1,987.
AND since we are still in the Pre-sale phase, early adopters get a 20% savings - but it's only available through December 31!
Trusted by Leading Brands
These brands have transformed their businesses using the same strategies we teach
in The Why of Design™ course.
Studio A Salon
Achieved a 50% increase in revenue through brand alignment.
Central City Co-op
Saw a 50% increase in membership after refining their brand strategy..
Drip Nail Salon
Won the Paper City Design Award for exceptional design and customer experience.
“Brinn is one of the most creative individuals that I had the privilege of working with. ”
Not only did she convey conceptual and practical ideas quickly, her judgement and skills allowed for quick and efficient solutions and decision making crucial to our time frame..
Amanda G
Sign Up Now and Unlock Exclusive Early-Bird Bonuses!
Don't Wait, Early-Bird Pricing Ends December 31
PRICING
Choose Your Adventure
4-Module
full course
$1590
1,987 $1,590 - You Save $397!
*100% Money Back Guarantee
1:1 Module Feedback Coaching
$960
$1200 $960 -You save $240
*100% Money Back Guarantee
Company Naming Module
$238
$297 $238 - You save $59
*100% Money Back Guarantee
PLUS - when you sign up as an early adopter, you'll get a 4-workbook bundle (valued at $196) FREE!
5 Secrets to Creating a Memorable Customer Experience + Customer Experience Touchpoint Guide
Comprehensive Branding: How to Build a Cohesive Brand Across Digital and Physical Spaces
Valuable Behaviors: A Values-based Guide to Hiring
The Best Brand: 15 KPIs to Measure the Success of Your Brand
PLUS get discounted access to 1:1 feedback on each module you complete and our company naming module!
Any ideas what you would do with an additional 50% revenue or more? Don't wait, sign up today to make it a reality!
Transform Your Brand in 2025
– Don’t Miss Out!
Got Questions? We’ve Got Answers
Who is The Why of Design™ for?
Business owners, entrepreneurs, and anyone looking for to build a cohesive brand strategy to grow their business.
I have an existing business. Is this course for me?
Yes! Half of our clients have existing companies. All businesses benefit from fine-tuning and laser-focusing their efforts on revenue-generating activities.
I’m a startup. Do I really need a brand strategy at this point?
Yes! Startups with a clear brand strategy will find it easier to attract investors, communicate their value, and make the right decisions as they grow their team.
How much time will I need to complete the course?
It’s self-paced, designed to fit into any schedule. Some members choose to set aside time for coursework every day for a week, while others spread it out over the period of a month or two.
What are the early-bird bonuses?
Personalized feedback, exclusive guides, and community access for early sign-ups.
How does the pricing work?
Special Pricing (Available for Early-Bird Sign-Ups)
1:1 Module feedback coaching $1200 $960 - You save $240
Company Naming Module - $297 $238 - You save $59
Individual Module - $497
Full Course: $1590 - You save $397
30 DAYS MONEY BACK GUARANTEE!
Our guarantee is to work with you 1:1 to help you implement the lessons for free. If you are still unsatisfied,
we will refund your purchase with no questions asked.
